About Me
I'm A dot connector
I favor simple explanations. Champion the non-obvious. Appreciate the power of play to foster problem-solving skills. I'm fascinated by the tricks and systems we use to be more ourselves.
AN AWARD-WINNING WRITER, CREATIVE DIRECTOR, AND STRATEGIST
With 25+ years experience with ground-breaking campaigns and innovative marketing strategies for some of the world's biggest brands.
Served as internal consultant within agency networks (DDB, Leo Burnett, BBDO) on digital transformation, participation strategy, customer journey mapping, and experience design.
In 2019, my path turned toward the regulated cannabis industry — where I collaborate with startups, entrepreneurs, and multi-state operators on their brands, products, marketing, events and activations, training materials, investor materials, and government relations.