Chicago, IL
Spence Labs
Spence offered a cashless payment alternative to cannabis dispensaries, but realized a big barrier to customer adoption was dispensary staff — because they weren't trained well on how to use the service.
Succinct and easily updated sales enablement and training materials helped Spence Labs offer its dispensary partners a more effective and efficient way to train employees. We made it easy to understand the implementation of this cashless payments service, and how to assist customers with sign-up and check out. And then a Go-To-Market tactical plan, adaptable for any retailer or partner that launches Spence service in their stores.
RESULTS:
- Uniform suite of intuitive sales and training materials, optimized to make learning technical instruction a less daunting experience.
- Iterative, modular versions of sales materials for partners who elect to white-label the Spence cashless payment service.
- Comprehensive GTM tactical plan to launch the service at retail.
RESPONSIBILITIES:
- Strategic & Creative Direction
- Product Experience Mapping
- Instructional Copywriting
- Sales Enablement Materials
- Go-To-Market Strategy & Deliverables
GTM Tactical Plan
The Go-To-Market (GTM) plan mapped retail floor plans into four key zones, then plotted hard-working in-store tactics by zone. This made partnership launches at retail simple to understand and scale for each specific location.
Training Materials
The Quick-Start Guide made it simple for dispensary shoppers to sign-up with Spence. Simple for dispensary staff to assist, too.
Training materials for dispensary staff made learning easy.
For dispensary managers, training materials focus on how to implement Spence service.